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1
Set up the shot
Hold your phone upright. Every video is tall, for Reels, TikTok, and Shorts.
Put it at eye level. Stack it on a few books or use a small tripod.
Face a window. Never stand with the window behind you, or you turn into a shadow.
Keep your face in the top half of the frame. Captions and your name go in the lower half.
2
Get clean sound
Pick the quietest room you have. Rugs, couches, and curtains sound better than bare floors.
Turn off the fan, the TV, and the dishwasher. Close the door.
Keep the phone within arm's length. Every step back adds room noise.
Filming outside or in an empty listing? A clip-on mic that plugs into your phone costs about $20 and fixes most of it.
Record five seconds and play it back with headphones before the real take.
3
Open with the point
Skip "Hi, I'm..." People decide in about three seconds, and your name is already on screen.
Start with a number, a mistake you see, or a question clients ask you. For example: "Should you sell first or buy first?"
One video, one idea. Under a minute is plenty.
End by telling people what to do next, like "Send me a message if you want the numbers for your street."
4
Flub? Pause and restart
Don't stop recording, and don't apologize to the camera.
Pause for a full second, then start the whole sentence over from its first word.
Don't restart halfway through a sentence. A clean restart is what lets the edit keep only your best take.
One long clip with a few restarts is easier to edit than ten short clips.
5
Watch what you say
Describe the home, never who should live there. Say "three bedrooms and a fenced yard," not "perfect for a young family."
Share facts, not promises. "Prices on this street rose last year" is a fact. "This home will go up in value" is a promise.
Get a yes before you film a seller's home or put anyone's face on camera.
Not sure about a line? Ask your broker before you post.
Ten checks, about 30 seconds. Screenshot this and keep it on your phone.
Phone upright
Phone at eye level
Facing a window, not with it behind me
Face in the top half of the frame
Quiet room, fan and TV off
Phone within arm's length
Five-second test clip played back
First line is the point, not my name
If I flub: pause, then restart the whole sentence
Describing the home, not who should live there
Local Take turns these clips into finished videos with captions and your brokerage brand, then posts them to your accounts. A person checks every one first.
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